The people behind community campaigns
Wildfire is a creative agency that builds brand partnerships with independent online communities on Discord, Reddit and in-game. Community owners choose every campaign and publish it themselves. The work has a name: community media.
Send us the brief you share with your other partners. We develop the idea and the creative, work with the communities and report the results.
We develop brand partnerships in established Discord communities with the people members already know. Quizzes, polls, giveaways and events give people a reason to participate, with the format shaped around your campaign objective.
We work with opted-in subreddit communities and moderators on relevant sponsored content and discussions. The aim is to bring your brand into a setting where the subject already matters to readers. Explore Reddit campaigns → We don’t pay moderators.
We turn your existing brief and assets into a community recommendation and campaign materials. Our team coordinates the partners and execution, giving you a proposal you can take to your client and a team to deliver it.
Brand lift is included on every campaign alongside relevant delivery and response metrics. We agree the approach with you and provide reporting that helps assess the campaign in the context of your objectives. Explore measurement →
Wildfire brings established relationships with the people behind 500+ Discord and Reddit communities. You can work with relevant existing groups without building and managing a brand community from scratch.
Our community recommendations and creative are informed by 1,200+ community activations. We bring that experience to selecting communities and shaping each new campaign.
Brand-lift measurement is included as added value on every campaign, alongside the relevant engagement and action metrics. This gives the campaign discussion a view of brand perceptions as well as recorded response.
Wildfire specializes in sponsored campaigns within established Discord and Reddit communities. We shape the creative with the people who run those spaces, so the activity fits the community and gives members a reason to take part.
Wildfire handles strategy, creative, community coordination, execution and reporting from your existing brief. Agencies keep their client relationship, with white-label reports and deliverables available for client presentations.
We also work across food, lifestyle and finance. Community fit is assessed against the brief rather than a company-size threshold.
Campaign examples
A year of pre-launch work with Gunzilla Games, followed by community campaigns around the game’s launch.
Read the Off the Grid case study →
Reaching new player audiences through established gaming communities alongside the game’s existing acquisition channels.
Read the World of Warships case study →Our work portfolio also includes campaigns across entertainment, technology, food and lifestyle.
Press & industry perspectives
How Wildfire helped Jack in the Box reach Discord communities ↗Digiday covers Wildfire’s work promoting Jack in the Box’s T-Pain livestream through established communities, with the client’s perspective on campaigns built around shared interests and participation.
Coverage of Wildfire’s Spark launch ↗
Logan Jory on brand campaigns in Discord communities ↗The Wildfire team
The original Wildfire team met on Discord. Today, we are a distributed team across the US, UK and Europe, bringing community relationships, strategy, creative production and campaign delivery together.
For clients, that means a team that can take a brief from the first idea through to launch and reporting. We work with the people who run the communities, shaping each activation around the audience and what you want to achieve.
We work with established community leaders to find relevant audiences and shape activity around each community’s interests, tone and rules.
We turn a campaign objective into something members can take part in, from a quiz or giveaway to a live event. Our team develops the idea and produces the creative.
We coordinate community partners, content and campaign delivery, then bring the results together so clients can understand what happened and plan what comes next.
Clients can review proposed communities and content, or agree the guardrails upfront and let us handle delivery within them.
Tell us what you want to achieve, for your brand or your client. Your dedicated account manager will help explore the fit, then develop the community approach from your usual brief and assets.
Our team brings together community selection, strategy and creative to propose what members will see and do. You approve the scope, communities and content, or agree a lighter-touch approval process.
Wildfire coordinates community partners, campaign delivery and reporting. The team combines community relationships, creative production and delivery expertise across the US, UK and Europe.
Your dedicated account manager works with you over email, Slack and calls, adapting to your team’s way of working. We respond to inquiries within one working day.
We plan around your agency and client’s schedule. From sign-off, we can have your campaign live within 10 working days, usually around five. Turnkey formats can move faster when needed.
No. Send the brief you already share with other media partners and we will develop the community recommendation, campaign idea and delivery scope. We will follow up on any details needed.
Wildfire manages the community relationships and campaign delivery. Your team remains involved in the agreed approvals and client decisions.
Yes. Either team can brief us, and we can scope activity within a wider media plan or creator program. Agencies retain the client relationship.
Our focus is sponsored campaigns in established communities. You can work with Wildfire without launching or operating a brand server.
It is combined membership across the communities we work with, not unique people and not a promise of campaign reach. The audience depends on the communities and campaigns selected.
Explore creative ways to reach an incremental audience where people pay attention. Tell us what you’re looking to achieve, for your brand or your client.
Get in touch ↗Tests from $10K. Most first campaigns are $25K to $100K. No finished brief needed.
