WildfireCommunity relationships
We work with established community leaders to find relevant audiences and shape activity around each community’s interests, tone and rules.
The people behind community campaigns
About Wildfire.
Wildfire runs fully managed brand activations across opted-in Discord servers and Reddit communities, with native creative, delivery and brand-lift measurement.
We help brand and agency teams reach people through the communities they already participate in. Our work brings together community relationships, creative production and campaign delivery.
The Wildfire team
We met in communities.
Now we build campaigns in them.
The original Wildfire team met on Discord. With people across the US and Europe, we bring community relationships, strategy, creative production and campaign delivery together.
For clients, that means a team that can take a brief from the first idea through to launch and reporting. We work with the people who run the communities, shaping each activation around the audience and what you want to achieve.
Strategy & creative
We turn a campaign objective into something members can take part in, from a quiz or giveaway to a live event. Our team develops the idea and produces the creative.
Delivery & reporting
We coordinate community partners, content and campaign delivery, then bring the results together so clients can understand what happened and plan what comes next.
Clients can review proposed communities and content, or agree the guardrails upfront and let us handle delivery within them.
What we do
Bring a brand into
the conversation.
Discord community campaigns
Partner with established communities through trusted community leaders. Build an activation around the audience’s interests and the action you want members to take.
Explore Discord campaigns →Reddit community campaigns
Develop relevant content and activations with opted-in communities, shaped around their interests, rules and ways of participating.
Explore Reddit campaigns →Brand lift is included on every campaign. We agree the campaign objective and measurement before launch, then review engagement, tracked actions and brand impact in context.
How we measure campaigns →Campaign examples
See the work
behind the offer.
Off the Grid
A year of pre-launch work with Gunzilla Games, followed by community campaigns around the game’s launch.
Read the Off the Grid case study →World of Warships
Reaching new player audiences through established gaming communities alongside the game’s existing acquisition channels.
Read the World of Warships case study →Our work portfolio also includes campaigns across entertainment, technology, food and lifestyle.
Press & industry perspectives
Wildfire in the press.
- GamesBeat · Company news · 21 January 2026Coverage of Wildfire’s Spark launch ↗
- Digiday · Campaign coverage · 15 September 2025Jack in the Box’s T-Pain livestream campaign ↗
- The Drum · Interview · 20 April 2023Logan Jory on brand campaigns in Discord communities ↗
- PocketGamer.biz · Conference programme · January 2024Logan Jory in the Pocket Gamer Connects line-up ↗
Work with Wildfire
Tell us what
you want to achieve.
Share your audience, markets, timing and campaign objective. We’ll discuss how community campaigns could fit your plan.
Run a community? Explore community partnerships →