For brands and agencies

Reach communities brands can't access alone.

Community marketing for tech, entertainment and gaming brands. Reach established Discord and Reddit audiences through trusted community leaders, with relationships built across 1,200+ placements.

Submit a brief Explore your sector
500+

opted-in communities
56M combined members
1,200+ placements across Discord and Reddit

The opportunity

Billions of hours of attention. No scalable way in.

Communities on Discord and Reddit are where superfans organise, debate and decide what matters. Brands have always wanted in, but there's been no infrastructure to do it natively, at scale, without breaking the room.

Wildfire built that infrastructure. 500+ communities, vetted and opted in. End-to-end campaign delivery. Brand lift included on every campaign as added value.

Technology, entertainment and gaming

New audiences. Shared interests.

Reach beyond saturated paid channels with campaigns built around what communities care about. Launch something new, build consideration or keep audiences involved after launch.

Community marketing for technology brands

Bring software, consumer tech and product launches into relevant conversations. Community-led explainers, product challenges and Q&As can give people a reason to explore what your product does.

  • Product awareness and consideration
  • Launch participation and product discovery
Explore technology campaigns →

Community marketing for entertainment brands

Build anticipation for film, TV, streaming and music launches through communities with shared tastes. Fan quizzes, discussions and community events make the release something people can take part in.

  • Pre-release anticipation and discovery
  • Fan participation beyond launch week
Explore entertainment campaigns →

Community marketing for gaming brands

Build pre-launch anticipation, introduce your game to new players and sustain engagement. Match the genre and player interests with community-native creative, from early-access activations to launch campaigns.

  • Wishlists, discovery and player acquisition
  • Ongoing engagement and new releases
Explore gaming campaigns →

This is access through existing community relationships, not simply buying platform ad placements. We handle strategy, creative, delivery and end-to-end measurement, with brand lift included on every campaign.

Two platforms, different rules

Discord is the clubhouse. Reddit is the forum.

Discord

Explore Discord advertising →

The superfan space. Closed, intimate, high-trust. Gaming, anime, AI, fandom, tech. Members know each other. Content comes from the community manager in their own voice. We treat communities like creators and enable monetisation through brand partnerships their members actually want.

  • Personality quizzes, polls, giveaways
  • Wishlist, early access and game launch campaigns
  • Live events with layered engagement
  • Custom roles, code hunts, UGC competitions
  • Content delivered by trusted community managers

Reddit

Explore Reddit advertising →

The forum for every niche. Open, searchable and shaped by community discussion. The rules are different: it's collaborative, moderator-led, and everything is public record. Useful public posts can continue to be discovered through search, although indexing and AI citations are not guaranteed. We work directly with subreddit moderators to place native content that earns upvotes, not removal.

  • Moderator partnerships and owned content
  • Native posts, discussion threads, AMAs
  • Paid amplification without breaking the feel
  • Content designed for useful, lasting discovery
How it works

Brief to live in as little as 10 days.

01

Strategy

We translate your brief into a community-native idea. Not a banner. Not a takeover. Something the community actually wants to engage with.

02

Match

We select communities from our network of 500+ communities based on audience fit, content alignment and geographic targeting. Every community opts in because the activations drive their own engagement. That's why the content performs. You approve every placement.

03

Activate

We create the campaign using whatever assets you already have, from product information to trailers or launch creative. No custom asset production is needed from your team. Agree the community and content approvals, or let us manage delivery with a lighter-touch process.

04

Measure

Brand lift on every campaign as added value, at no extra cost. Clicks, actions and sentiment complete the picture. Preferred measurement partners can be integrated on request.

What brands say

Don't take our word for it.

World of Warships
"Discord had always been a channel I wanted to test on. I couldn't figure out the best way. That's where Wildfire came in."
Andrew Bender
Product Marketing Manager, World of Warships
Gunzilla Games
"Wildfire are to this day our most efficient solution for Discord community growth. They bring exactly the right audiences to our server & surpass expectations with each activation."
Laurent Denis
Senior Marketing Manager, Gunzilla Games
Major9
"We were impressed with how Wildfire seamlessly activated top TPS and Battle Royale communities. Their tailored approach for each community, including localized messaging, made a huge impact. We look forward to working with them again!"
Sam Seungha
Major9
More from Liquid Advertising and Jack in the Box →
For agencies

We plug into your plan.

Agencies use Wildfire to add community media to broader campaigns. We handle the execution, you keep the client relationship. White-label reporting, flexible scoping, and a team that understands how to work within your planning cycle.

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Managed execution

Strategy, creative, community selection, delivery and reporting. We do all of it.

White-label ready

Reports and deliverables formatted for your client. Your brand, our work.

Cross-vertical

Tech, entertainment, gaming, QSR, lifestyle, finance. We have communities in every category.

Get in the conversation.

Launching a tech product, entertainment release or game? Tell us your audience and objective. Start with a focused test from $10K, then use what we learn to expand into ongoing campaigns.

Submit a brief