Connect With
Connect With
Communities
Communities
We create authentic branded content for brands wanting to reach superfans on Discord.
120%
120%
Influencers
Terence John
Iron clad
Complete
Steve Harrison
Walo Gamerz
Ongoing
Influencers
Terence John
Iron clad
Complete
Steve Harrison
Walo Gamerz
Ongoing
200MM
Monthly active users on Discord
32MM+
Existing global reach
300+
Communities in our network
End-To-End
We translate a real business objective into a message that resonates with a targeted Discord community, taking a brief through to creating content and providing detailed reporting.
Guarantees
We work on this day in and day out, as Discord natives. So, we're able to give 100% transparency on placements to ensure you get results with your marketing.
Data Driven
Insights
We use Spark, our platform, to surface past campaign data to provide the basis of how we identify the right communities for your campaign, based on the objective and target audience you want to hit.
End-To-End
We translate a real business objective into a message that resonates with a targeted Discord community, taking a brief through to creating content and providing detailed reporting.
Guarantees
We work on this day in and day out, as Discord natives. So, we're able to give 100% transparency on placements to ensure you get results with your marketing.
Data Driven
Insights
We use Spark, our platform, to surface past campaign data to provide the basis of how we identify the right communities for your campaign, based on the objective and target audience you want to hit.
End-To-End
We translate a real business objective into a message that resonates with a targeted Discord community, taking a brief through to creating content and providing detailed reporting.
Guarantees
We work on this day in and day out, as Discord natives. So, we're able to give 100% transparency on placements to ensure you get results with your marketing.
Data Driven
Insights
We use Spark, our platform, to surface past campaign data to provide the basis of how we identify the right communities for your campaign, based on the objective and target audience you want to hit.
Our Campaign
Process
01
Strategize
Our team sets you up for success by transforming your brief into a creative strategy, ready to approach communities with. You can pick and choose the communities based on our recommendations.
02
Match
Our Campaigns team uses the strategy to co-create content that resonates in individual communities, at scale. Messaging has to be relevant and personalised to them so community members feel valued.
03
Execute
Activating communities is where the fun starts, and we optimise communities from an initial burst throughout the campaign to drive action and conversions based on your objectives.
04
Measure
We report regularly throughout the campaign, tweaking as we go, and provide extensive post-campaign reporting and awareness uplift studies through our partnership with industry-leading measurement partner, ThisThat.
Frequently Asked
Questions
How does Wildfire target audiences?
Contextually – niche audiences in niche communities, through zero-party survey data showing interests, and location. When onboarding communities to the platform, we get this data and assess each community's content to tag them appropriately for campaigns, as well as assessing a community's past performance.
What ad formats are available?
Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions, and channel tenancies.
This would be a mixture of text + assets to form community posts, that always have push notifications attached to drive impact.
Do you manage campaigns?
For all campaigns, we track performance by community and optimise based on approach and community, as a fully-managed service with regular client reporting in place.
What campaign analytics are offered?
We report on impressions where possible, clicks, engagements (mentions/reactions), conversions and brand uplift studies are also available. These are reported on shared dashboards so you can check any time.
How do you ensure brand safety?
We vet communities during onboard to assess content suitability and activity levels, and ensure a community's mods and Wildfire staff are watching closely during brand activations, and using the latest tools to automod to ensure coverage.
Can you provide case studies?
Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network across Discord so you can get a leg up on your first campaign.
Frequently Asked
Questions
How does Wildfire target audiences?
Contextually – niche audiences in niche communities, through zero-party survey data showing interests, and location. When onboarding communities to the platform, we get this data and assess each community's content to tag them appropriately for campaigns, as well as assessing a community's past performance.
What ad formats are available?
Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions, and channel tenancies.
This would be a mixture of text + assets to form community posts, that always have push notifications attached to drive impact.
Do you manage campaigns?
For all campaigns, we track performance by community and optimise based on approach and community, as a fully-managed service with regular client reporting in place.
What campaign analytics are offered?
We report on impressions where possible, clicks, engagements (mentions/reactions), conversions and brand uplift studies are also available. These are reported on shared dashboards so you can check any time.
How do you ensure brand safety?
We vet communities during onboard to assess content suitability and activity levels, and ensure a community's mods and Wildfire staff are watching closely during brand activations, and using the latest tools to automod to ensure coverage.
Can you provide case studies?
Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network across Discord so you can get a leg up on your first campaign.
Frequently Asked
Questions
How does Wildfire target audiences?
Contextually – niche audiences in niche communities, through zero-party survey data showing interests, and location. When onboarding communities to the platform, we get this data and assess each community's content to tag them appropriately for campaigns, as well as assessing a community's past performance.
What ad formats are available?
Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions, and channel tenancies.
This would be a mixture of text + assets to form community posts, that always have push notifications attached to drive impact.
Do you manage campaigns?
For all campaigns, we track performance by community and optimise based on approach and community, as a fully-managed service with regular client reporting in place.
What campaign analytics are offered?
We report on impressions where possible, clicks, engagements (mentions/reactions), conversions and brand uplift studies are also available. These are reported on shared dashboards so you can check any time.
How do you ensure brand safety?
We vet communities during onboard to assess content suitability and activity levels, and ensure a community's mods and Wildfire staff are watching closely during brand activations, and using the latest tools to automod to ensure coverage.
Can you provide case studies?
Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network across Discord so you can get a leg up on your first campaign.
Finally, a way to reach Discord communities.
Interested in discussing options with the team? Get in touch.
Get Started
Finally, a way to reach Discord communities.
Interested in discussing options with the team? Get in touch.
Get Started
Enabling brands and game developers to reach and engage Discord communities authentically and at scale.
info@getwildfire.gg
As featured in
Copyright 2024 Certainly Stuff Ltd.
All rights reserved.
Enabling brands and game developers to reach and engage Discord communities authentically and at scale.
info@getwildfire.gg
As featured in
Copyright 2024 Certainly Stuff Ltd.
All rights reserved.
Enabling brands and game developers to reach and engage Discord communities authentically and at scale.
info@getwildfire.gg
As featured in
Copyright 2024 Certainly Stuff Ltd.
All rights reserved.