Connect With
Connect With
Communities
Communities
Partner with gaming, tech, AI and fandom communities as a fully-managed service.
Start Campaign
120%
120%
Influencers
Terence John
Iron clad
Complete
Steve Harrison
Walo Gamerz
Ongoing
Influencers
Terence John
Iron clad
Complete
Steve Harrison
Walo Gamerz
Ongoing
200MM
Monthly active users on Discord
44MM+
Existing global reach
470+
Communities in our network
End-To-End delivery
From brief to brand lift, all under one roof.
We take your campaign objective and translate it into a high-performing, community-first execution. We handle creative, approvals, community placement, and brand-lift reporting so you can prove results without chasing deliverables.
INSIGHT-LED STRATEGY
We plan with real data, not guesswork.
We surface past campaign trends, audience engagement insights, and community-level learnings. Every campaign starts with a strategy rooted in what’s worked and why.
trusted + transparent
You know where your budget’s going and what it delivers.
Clear pricing and 100% transparency. We’ve built long-term relationships with community managers and know how to run campaigns without disruption. Every placement is tracked. Every result is visible. Every message feels like it belongs.
End-To-End delivery
From brief to brand lift, all under one roof.
We take your campaign objective and translate it into a high-performing, community-first execution. We handle creative, approvals, community placement, and brand-lift reporting so you can prove results without chasing deliverables.
INSIGHT-LED STRATEGY
We plan with real data, not guesswork.
We surface past campaign trends, audience engagement insights, and community-level learnings. Every campaign starts with a strategy rooted in what’s worked and why.
trusted + transparent
You know where your budget’s going and what it delivers.
Clear pricing and 100% transparency. We’ve built long-term relationships with community managers and know how to run campaigns without disruption. Every placement is tracked. Every result is visible. Every message feels like it belongs.
End-To-End delivery
From brief to brand lift, all under one roof.
We take your campaign objective and translate it into a high-performing, community-first execution. We handle creative, approvals, community placement, and brand-lift reporting so you can prove results without chasing deliverables.
INSIGHT-LED STRATEGY
We plan with real data, not guesswork.
We surface past campaign trends, audience engagement insights, and community-level learnings. Every campaign starts with a strategy rooted in what’s worked and why.
trusted + transparent
You know where your budget’s going and what it delivers.
Clear pricing and 100% transparency. We’ve built long-term relationships with community managers and know how to run campaigns without disruption. Every placement is tracked. Every result is visible. Every message feels like it belongs.
Our Campaign
Process
01
Strategize
Our team sets you up for success by transforming your brief into a creative strategy, suggested community partners and deliverables so you're informed and ready to push the button.
02
Match
Our Campaigns team uses the strategy to co-create content that resonates in individual communities, at scale. Messaging has to be relevant and personalised to them so community members feel valued.
03
Execute
Activating communities is where the fun starts, and we optimise communities from an initial burst throughout the campaign to drive action and conversions based on your objectives.
04
Measure
We report regularly throughout the campaign, tweaking as we go, and provide extensive post-campaign reporting and awareness uplift studies through our partnership with industry-leading measurement partner, ThisThat.
Frequently Asked
Questions
How does Wildfire select communities for campaigns?
Contextually – niche audiences in niche communities, through zero-party survey data showing interests, and location. When onboarding communities to the platform, we get this data directly from the admins and assess each community's content to tag them appropriately for campaigns, as well as assessing a community's past performance in similar campaigns.
What ad formats are available?
Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions or something bespoke like a Discord Activity!
Touchpoints in a community include announcements, custom channels, pinned events and chat insertions.
Do you manage campaigns?
Wildfire is a fully-managed service, taking a brief and translating into a community-first creative strategy with reporting and measurement in place.
What campaign analytics are offered?
We report on estimated impressions, clicks, engagements (mentions/reactions), conversions and brand uplift studies are also available.
How do you ensure brand safety?
We vet communities during onboarding to assess content suitability and activity levels, Discord has its own ever-improving AI moderation capabilities, and ensure a community's mods and Wildfire staff are watching closely during brand activations to uphold platform and community rules.
Can you provide case studies?
Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network across Discord so you can get a leg up on your first campaign.
Frequently Asked
Questions
How does Wildfire select communities for campaigns?
Contextually – niche audiences in niche communities, through zero-party survey data showing interests, and location. When onboarding communities to the platform, we get this data directly from the admins and assess each community's content to tag them appropriately for campaigns, as well as assessing a community's past performance in similar campaigns.
What ad formats are available?
Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions or something bespoke like a Discord Activity!
Touchpoints in a community include announcements, custom channels, pinned events and chat insertions.
Do you manage campaigns?
Wildfire is a fully-managed service, taking a brief and translating into a community-first creative strategy with reporting and measurement in place.
What campaign analytics are offered?
We report on estimated impressions, clicks, engagements (mentions/reactions), conversions and brand uplift studies are also available.
How do you ensure brand safety?
We vet communities during onboarding to assess content suitability and activity levels, Discord has its own ever-improving AI moderation capabilities, and ensure a community's mods and Wildfire staff are watching closely during brand activations to uphold platform and community rules.
Can you provide case studies?
Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network across Discord so you can get a leg up on your first campaign.
Frequently Asked
Questions
How does Wildfire select communities for campaigns?
Contextually – niche audiences in niche communities, through zero-party survey data showing interests, and location. When onboarding communities to the platform, we get this data directly from the admins and assess each community's content to tag them appropriately for campaigns, as well as assessing a community's past performance in similar campaigns.
What ad formats are available?
Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions or something bespoke like a Discord Activity!
Touchpoints in a community include announcements, custom channels, pinned events and chat insertions.
Do you manage campaigns?
Wildfire is a fully-managed service, taking a brief and translating into a community-first creative strategy with reporting and measurement in place.
What campaign analytics are offered?
We report on estimated impressions, clicks, engagements (mentions/reactions), conversions and brand uplift studies are also available.
How do you ensure brand safety?
We vet communities during onboarding to assess content suitability and activity levels, Discord has its own ever-improving AI moderation capabilities, and ensure a community's mods and Wildfire staff are watching closely during brand activations to uphold platform and community rules.
Can you provide case studies?
Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network across Discord so you can get a leg up on your first campaign.
Finally, a way to reach Discord communities.
Interested in discussing options with the team? Get in touch.
Get Started
Finally, a way to reach Discord communities.
Interested in discussing options with the team? Get in touch.
Get Started
Enabling brands and game developers to reach and engage Discord communities authentically and at scale.
info@getwildfire.gg
As featured in
Copyright 2025 Certainly Stuff Ltd.
All rights reserved.
Enabling brands and game developers to reach and engage Discord communities authentically and at scale.
info@getwildfire.gg
As featured in
Copyright 2025 Certainly Stuff Ltd.
All rights reserved.
Enabling brands and game developers to reach and engage Discord communities authentically and at scale.
info@getwildfire.gg
As featured in
Copyright 2025 Certainly Stuff Ltd.
All rights reserved.