Fully managed brand partnerships with independent communities on Discord, Reddit and in-game, for tech, entertainment and gaming brands. Community owners introduce you in their own voice.
Community creators.
Brand partnerships.
The people you most want to reach have moved into communities built around their interests. They trust the people who run them and the recommendations made there.
Wildfire has spent four years getting to know the people behind 500+ of them. We bring your brief; they decide whether it fits. When it does, we build it together and they run it.
Launch something new, build consideration or keep audiences involved after launch. We match communities to your audience’s interests and target markets, then create and manage the campaign.
Bring software, consumer tech and product launches into relevant conversations. Community-led explainers, product challenges and Q&As can give people a reason to explore what your product does.
Build anticipation for film, TV, streaming and music launches through communities with shared tastes. Fan quizzes, discussions and community events make the release something people can take part in.
Build pre-launch anticipation, introduce your game to new players and sustain engagement. Match the genre and player interests with creative made for each community, from early access to launch week.
An introduction from someone the community trusts. We handle strategy, creative and delivery, with a brand lift survey on every campaign.
Small, loyal and built around one interest: gaming, anime, AI, fandom, tech. Members know each other, and what they see comes from the person who runs the community, in their own voice.
Open, searchable and run by moderators. Everything is public, so useful posts keep being found long after the campaign. We work with moderators on content their community would want.
Usually around five working days, with faster turnarounds possible for turnkey formats.
We turn your brief into something a community would want to take part in.
We suggest communities by what they are about and the markets you need. Each owner decides whether to take the brief. You approve the list.
We make the campaign from whatever you already have: product information, trailers, launch creative. Owners post it in their own voice and say who paid for it. Approve every post, or set the guardrails and leave it with us.
A brand lift survey on every campaign at no extra cost, plus clicks and tracked actions. Your preferred measurement partner can be added.
All we need from you: talking points and a call to action, one tracking link, one media asset, the KPI and your no-go list.
Dedicated account managerEmail, Slack and calls adapted to your way of working
Within one working dayResponse to your enquiry
48 hoursTo a proposal once we have your brief
“Discord had always been a channel I wanted to test on. I couldn't figure out the best way. That's where Wildfire came in.”
“Wildfire are to this day our most efficient solution for Discord community growth. They bring exactly the right audiences to our server & surpass expectations with each activation.”
“We were impressed with how Wildfire seamlessly activated top TPS and Battle Royale communities. Their tailored approach for each community, including localized messaging, made a huge impact. We look forward to working with them again!”
Agencies add Wildfire to a wider plan as a line item. You keep the client relationship; we deliver the campaign.
Influencer or media? Both. The voice is the community’s own, like a creator. It is planned and bought like media, and runs alongside platform ads and creator work on the same plan.
Idea, creative, community selection, delivery and reporting.
Reports and deliverables formatted for your client.
Tech, entertainment, gaming, food and drink, lifestyle, finance.
Tests start at $10K, with no minimum term. Most first campaigns are $25K to $100K. Test the idea, then build an ongoing partnership around what works.
No. Get in touch to explore what you want to achieve, for your brand or your client. We can then develop the community approach from the brief and assets you already use.
Wildfire handles strategy, creative, community coordination and reporting. Community owners choose each campaign and publish it themselves, in their own voice.
Tests start at $10K. Most first campaigns are $25K to $100K, with no minimum term. Test the idea, then build an ongoing partnership around what works.
Explore creative ways to reach an incremental audience where people pay attention. Tell us what you’re looking to achieve, for your brand or your client.
Get in touch ↗Tests from $10K. Most first campaigns are $25K to $100K. No finished brief needed.
