Community marketing for tech, entertainment and gaming brands. Reach established Discord and Reddit audiences through trusted community leaders, with relationships built across 1,200+ placements.
opted-in communities
56M combined members
1,200+ placements across Discord and Reddit
Communities on Discord and Reddit are where superfans organise, debate and decide what matters. Brands have always wanted in, but there's been no infrastructure to do it natively, at scale, without breaking the room.
Wildfire built that infrastructure. 500+ communities, vetted and opted in. End-to-end campaign delivery. Brand lift included on every campaign as added value.
Reach beyond saturated paid channels with campaigns built around what communities care about. Launch something new, build consideration or keep audiences involved after launch.
Bring software, consumer tech and product launches into relevant conversations. Community-led explainers, product challenges and Q&As can give people a reason to explore what your product does.
Build anticipation for film, TV, streaming and music launches through communities with shared tastes. Fan quizzes, discussions and community events make the release something people can take part in.
Build pre-launch anticipation, introduce your game to new players and sustain engagement. Match the genre and player interests with community-native creative, from early-access activations to launch campaigns.
This is access through existing community relationships, not simply buying platform ad placements. We handle strategy, creative, delivery and end-to-end measurement, with brand lift included on every campaign.
The superfan space. Closed, intimate, high-trust. Gaming, anime, AI, fandom, tech. Members know each other. Content comes from the community manager in their own voice. We treat communities like creators and enable monetisation through brand partnerships their members actually want.
The forum for every niche. Open, searchable and shaped by community discussion. The rules are different: it's collaborative, moderator-led, and everything is public record. Useful public posts can continue to be discovered through search, although indexing and AI citations are not guaranteed. We work directly with subreddit moderators to place native content that earns upvotes, not removal.
We translate your brief into a community-native idea. Not a banner. Not a takeover. Something the community actually wants to engage with.
We select communities from our network of 500+ communities based on audience fit, content alignment and geographic targeting. Every community opts in because the activations drive their own engagement. That's why the content performs. You approve every placement.
We create the campaign using whatever assets you already have, from product information to trailers or launch creative. No custom asset production is needed from your team. Agree the community and content approvals, or let us manage delivery with a lighter-touch process.
Brand lift on every campaign as added value, at no extra cost. Clicks, actions and sentiment complete the picture. Preferred measurement partners can be integrated on request.
"Discord had always been a channel I wanted to test on. I couldn't figure out the best way. That's where Wildfire came in."
"Wildfire are to this day our most efficient solution for Discord community growth. They bring exactly the right audiences to our server & surpass expectations with each activation."
"We were impressed with how Wildfire seamlessly activated top TPS and Battle Royale communities. Their tailored approach for each community, including localized messaging, made a huge impact. We look forward to working with them again!"
Send Wildfire the same brief you share with your other media partners. We'll come back with the community recommendations, campaign idea, delivery scope and measurement approach for your plan.
We handle strategy, creative, community relationships, execution and reporting. You keep the client relationship, with a specialist team behind the community campaign.
Explore our Discord and Reddit services. You can bring established communities into the plan without building a brand server or managing individual community relationships yourself.
Send us your brief →Wildfire develops the community strategy and campaign materials from your existing brief and assets. We bring you the proposed audience fit, what members will see and do, and how the activity supports the brief.
You approve the communities and content, or agree a lighter-touch approval process with us. We coordinate delivery with the community partners and handle campaign reporting.
Reports and deliverables formatted for your client. Your brand, our work. We scope measurement around the brief, with brand lift included as added value.
Tech, entertainment, gaming, QSR, lifestyle, finance. We have communities in every category.
Either team can brief us. We can scope community activity within a wider media plan or a creator programme, working with your existing lead team and purchasing process.
No. Your existing campaign brief is the starting point. Wildfire develops the community recommendations, idea and materials, using existing assets where suitable. We'll follow up on any details we need.
Wildfire manages the community relationships and campaign delivery. Your team stays involved in the agreed approvals and client decisions, with reporting supplied for your wider campaign.
Launching a tech product, entertainment release or game? Tell us your audience and objective. Start with a focused test from $10K, then use what we learn to expand into ongoing campaigns.
Submit a brief →