WildfireDiscord advertising for brands
Make Discord your next brand channel.
Wildfire brings your brand into established Discord communities through relationships with trusted community leaders. Bespoke activations, managed end to end.
Managed from brief to reporting
Get invited into the conversation.
You don’t need to build a server from scratch or find every community partner yourself. Wildfire brings existing relationships and experience from 1,200+ past placements across our Discord and Reddit network. We use that knowledge to shape the communities, creative and formats for your brief.
Find the right servers
Match your audience, markets and objective with opted-in communities. Agree the placements and creative approach before delivery.
Create something worth joining
Giveaways, polls, quizzes, code hunts, live events and user-generated content turn a campaign into an activity for members.
Coordinate delivery
Wildfire handles publisher coordination, production and reporting. Most campaigns go live within 10 working days; custom builds can take longer.
Measure the right outcome
Brand lift is included on every campaign as added value, alongside engagement and tracked actions. Agree the conversion event and attribution approach before launch.
Light on your team. Built by ours.
Bring the objective. We create the campaign.
You don’t need to make custom assets or arrive with a finished creative idea. Tell us who you want to reach and what you want to achieve. We create the campaign and can work with whatever brand materials you already have.
Choose your level of involvement
Review the proposed communities and content, or agree the guardrails upfront and let us handle delivery within them. We fit the process to your team’s preferred level of involvement.
We handle the moving parts
Strategy, community relationships, creative production, coordination and reporting sit with Wildfire. Your team doesn’t need to produce a new asset pack to get started.
A placement reaches an audience. A trusted voice welcomes you in.
Think of a YouTube pre-roll compared with a sponsored segment from a creator you follow. Or an interstitial ad compared with a sponsored Instagram creator post. The difference is the relationship through which the brand enters the conversation.
Platform ad formats
A message delivered through a defined placement, with creative shaped to that format. The audience encounters the brand in an advertising slot.
Community activations
A brand introduced through the community managers people already know and trust. The idea is built around the group’s interests, tone and ways of participating, with sponsorship made clear.
Wildfire brings brands in through those trusted voices, with the creative flexibility to build a quiz, giveaway, live event, challenge or conversation around what the community cares about. The aim is to make the brand a welcome part of the experience.
Built around the action that matters.
Product and entertainment launches
Introduce a product, release or story through interest-led conversation and participatory creative.
Game discovery and acquisition
Plan activity around wishlists, registrations, early access or launch engagement, with campaign-specific tracking.
Agency campaign extensions
Add Discord communities to a wider media plan. Wildfire handles delivery while you retain the client relationship.
Client perspectives, in the press.
Liquid Advertising’s Nikki DePaola discusses tailored gamer engagement in GamesBeat. Jack in the Box’s Morgan Higgins discusses reaching specific interest groups in Digiday’s campaign coverage.
Planning a Discord campaign
How much does Discord advertising cost?
A focused initial test starts with a minimum campaign budget of $10K. Most initial tests are $25K to $50K, with scope shaped around the communities, creative and objectives. This is a managed community campaign, not a price for platform ad inventory.
What should a $10K test focus on?
One clear audience, one primary objective and a focused activation. Your proposal defines the communities, creative, delivery and measurement within the agreed budget. There is no fixed server count or guaranteed result at this price. See how to scope a test and expand from it.
Can we start with a one-off test?
Yes. Start with a focused campaign and use the findings to decide what comes next. We can build on the communities, messages and formats that resonate through repeat activations or an ongoing programme. You don’t need to commit to a longer programme to run an initial test.
Can you guarantee clicks or player registrations?
Outcomes depend on audience fit, the offer, creative and the conversion journey. We agree the campaign’s objectives and measurement before launch; a past campaign result is not a forecast for a new brief.
How do you measure brand impact?
Brand lift is included on every campaign as added value, at no extra cost. Preferred measurement partners can be integrated on request. Read how brand lift and performance metrics differ, including what to agree before launch.
Where can I learn more before briefing?
Read our Discord advertising guide, explore campaign examples, or compare our Reddit community campaigns.
For brand and agency teams
Start with a test. Build from there.
Tell us your audience, markets, timing and objective. We’ll shape a focused community campaign and agree what to measure, with room to expand as the evidence and your priorities develop.
Minimum campaign budget: $10K. Most initial tests are $25K to $50K.
Book a Strategy Call →