World Of Warships

Wargaming's World of Warships was looking for a new way to acquire new players and play at least 3-5 battles - ranging from 20-30 minutes each.

Challenge

Wargaming's World of Warships was looking for a new way to acquire new players and play at least 3-5 battles - ranging from 20-30 minutes each.

Given the scale of the games download size, the time commitment on the end-users part (roughly 2-3 hours), alongside the unique genre of World of Warships, we were presented with the challenge of appealing to gamers that normally fall under different categories.

Solution

We found relevant achievements, "Naval Architect" & "Initial Capital", within World of Warships to easily track each participants engagement. The first averaging a commitment of 3 matches, the second averaging just over 5.

We designed unique events and giveaway prizing for each community, relevant to their interest, that were offered upon completing said achievements.

By focusing on the relevancy of the prizing, we drove 275 new users towards completing all 5+ matches & earning both achievements.

Results

By focusing on each communities niche interest and understanding the value of their time, we were able to lower the target CPA from our previous campaign by 49%, achieve 655 game downloads and drive over 9.9K clicks to the World of Warships launcher.

Adjacency of the game genre does not seem to impact quality of registrations - i.e. Rocket League CSGO & Fortnite servers were the dominate communities involved. Yet, the relevant messaging shows the value and efficiency of catering to each community in a unique way.


11

11

Communities

Communities

2.5m

2.5m

Reach

Reach

275

275

Mulitigame New Players

Mulitigame New Players

655

655

New Downloads

New Downloads

Key Insights

12,378

Communities need a longer campaign length in order to deliver a more effective campaign, especially with a more time-consuming action like installing and playing a 100GB game.

Catering the message to each unique community drastically increases the efficacy of the campaign, and is well worth the extra effort.


Finally, a way to reach Discord communities.

Interested in discussing options with the team? Get in touch.

Get Started

Finally, a way to reach Discord communities.

Interested in discussing options with the team? Get in touch.

Get Started

Enabling brands and game developers to reach and engage Discord communities authentically and at scale.

info@getwildfire.gg

As featured in

Copyright 2024 Certainly Stuff Ltd.

All rights reserved.

Enabling brands and game developers to reach and engage Discord communities authentically and at scale.

info@getwildfire.gg

As featured in

Copyright 2024 Certainly Stuff Ltd.

All rights reserved.

Enabling brands and game developers to reach and engage Discord communities authentically and at scale.

info@getwildfire.gg

As featured in

Copyright 2024 Certainly Stuff Ltd.

All rights reserved.