World Of Warships
Wargaming's World of Warships was looking for a new way to acquire new players and play at least 3-5 battles - ranging from 20-30 minutes each.
Challenge
Wargaming's World of Warships was looking for a new way to acquire new players and play at least 3-5 battles - ranging from 20-30 minutes each.
Given the scale of the games download size, the time commitment on the end-users part (roughly 2-3 hours), alongside the unique genre of World of Warships, we were presented with the challenge of appealing to gamers that normally fall under different categories.
Solution
We found relevant achievements, "Naval Architect" & "Initial Capital", within World of Warships to easily track each participants engagement. The first averaging a commitment of 3 matches, the second averaging just over 5.
We designed unique events and giveaway prizing for each community, relevant to their interest, that were offered upon completing said achievements.
By focusing on the relevancy of the prizing, we drove 275 new users towards completing all 5+ matches & earning both achievements.
Results
By focusing on each communities niche interest and understanding the value of their time, we were able to lower the target CPA from our previous campaign by 49%, achieve 655 game downloads and drive over 9.9K clicks to the World of Warships launcher.
Adjacency of the game genre does not seem to impact quality of registrations - i.e. Rocket League CSGO & Fortnite servers were the dominate communities involved. Yet, the relevant messaging shows the value and efficiency of catering to each community in a unique way.
Finally, a way to reach Discord communities.
Interested in discussing options with the team? Get in touch.
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