Wargaming · World of Warships

New players. Beyond the usual channels.

With established acquisition channels reaching saturation, World of Warships needed a fresh route to players. Wildfire opened up trusted PC gaming communities, bringing the game into conversations led by the people those communities already knew.

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World of Warships key art showing warships, aircraft and a submarine at sea — World of Warships · Wargaming. Game key art.

First campaign results

4,971Recorded campaign clicks

655Recorded campaign conversions

$30.53Reported cost per conversion (USD)

Source: Wildfire campaign analysis, World of Warships — First Campaign. Totals cover this flight; cost per conversion uses the client campaign budget. Historical campaign results are not a guarantee of future performance.

The brief

Find a fresh route to PC gamers as established acquisition channels reached saturation. Wargaming needed to reach beyond World of Warships’ existing audience, with reporting that went beyond community size or engagement alone.

The activation

Community manager posts and giveaways introduced World of Warships to a range of gaming audiences. Publishers delivered the content inside the communities they ran, with the activity coordinated by Wildfire.

“Discord had always been a channel I wanted to test on. I couldn’t figure out the best way. That’s where Wildfire came in.”

Andrew Bender · Product Marketing Manager, World of Warships

The measurement

The first-campaign analysis records 4,971 clicks and 655 conversions across its community entries. It reports $4.02 per click and $30.53 per conversion against the client campaign budget.

These are campaign-reported conversion events, not a measure of retained or paying players. Event definitions and reporting scope should be agreed before comparing acquisition results across campaigns.

More than a one-off test

The relationship grew to three World of Warships campaigns. The results above cover the first campaign, not the combined programme.

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For brand and agency teams

Bring us your brief.

Tell us your audience, markets, timing and objective. We’ll discuss the communities, creative and measurement that fit your campaign.

Most initial tests are $25K–$50K. Custom builds and campaign scope affect timing and budget.

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