Fully-managed brand partnerships in superfan communities on Discord and Reddit that drive conversation and action.
Four years of relationships with the publishers who run the biggest Discord servers and subreddits on the internet.
Brands get measurable presence inside communities they couldn't reach before. Communities get partnerships that feel native, and a real revenue stream.
Reactive briefs in as little as 10 days. Or always-on partnerships that compound across the year. Either way, native formats only we can run, in the rooms that shape how brands get found.
Brand campaigns that grow your community. Prizing, custom events and exclusive content, co-created with you, delivered in your voice.
Distribution, expertise and first-party audience data, packaged into activations communities actually want.
Custom activations inside opted-in servers. Mod-approved, built around how each community behaves.
Our curated network of subreddits coupled with our expertise in knowing what makes a community tick results in native, trusted branded content and community events.
Creative built for community formats, not repurposed social assets. Designed native, delivered end-to-end.
Most solutions tell you your brand's visibility in AI-generated answers. We start with that, and execute the right content on Reddit (40% of citations) in the right places to drive you up the rankings.
Translate a brief into a community-native idea, not a banner.
Direct relationships with 500+ community publishers. Vetted.
Custom builds: quizzes, giveaways, emojis, games.
Brand lift. Clicks, actions, sentiment. Real reporting.
Not feeds. Not followers. Communities. The places where people are truly themselves, talking about the things they actually care about.
No algorithm. No ad clutter. Just real people in real-time conversations about things they love.
Discord, 2025Where opinions form, products get recommended, and trust is earned. Not bought.
Reddit Q4 2025 EarningsCommunity campaigns consistently outperform influencer benchmarks. Real, measured shifts in awareness, consideration, and intent.
Independent brand lift, Wildfire campaign benchmarksA community member saying “this is good” carries more weight than any banner ad ever will.
Nielsen Global Trust in AdvertisingBrands that show up in communities the right way don’t just get seen. They get welcomed. We’re the company that makes sure you belong.
Community activations for the brands shaping culture across tech, entertainment, gaming, food and lifestyle.
B2B and B2C community activations. Product launches, developer engagement and consumer awareness campaigns built inside the communities that influence purchase decisions.
Launch campaigns, fandom activations and cultural moments. Character quizzes, lore drops, watch parties and community events timed to release windows.
The deepest vertical. Server giveaways, polls, UGC competitions, code hunts and live events across the largest gaming communities.
Community code-hunts, branded game integrations and always-on partnerships. Connecting physical products to the digital communities that talk about them.
Community activations for lifestyle brands connecting with Gen Z and millennial audiences in the spaces they actually use.
Native presence in finance and fintech communities. Reaching engaged audiences discussing markets, crypto and personal finance.
"Discord had always been a channel I wanted to test on. I couldn't figure out the best way. That's where Wildfire came in."
The original team met on Discord. Four years in, we're the leading solution to get brands into the conversations that matter now and in the future.
Wildfire is a paid community media company that runs brand engagement campaigns inside opted-in Discord servers and Reddit communities. We provide end-to-end campaign delivery with independent brand lift measurement on every campaign.
Brands submit a brief, we match them with relevant communities from our 500+ publisher network, co-create native content (quizzes, polls, giveaways, events), and measure results with independent brand lift studies. Content is delivered by trusted community managers in their own voice.
Every campaign includes independent brand lift measurement through our ThisThat partnership, scored against industry digital ad benchmarks. We measure awareness, familiarity, favourability, consideration and action intent. No extra cost, any budget level. We also track clicks and conversions, and can optimise campaigns to performance goals, not just brand lift and engagement.
We work across tech (Intel, Samsung), entertainment (Netflix, Paramount, A24), gaming (Blizzard, NCSOFT), QSR/CPG (7-Eleven, Jack in the Box), lifestyle (Nike, L'Oreal) and finance (Robinhood, Paysafe). Our community network spans every major interest category.
Most campaigns are live within 10 working days unless there are custom content builds or other higher-lift requirements. Campaigns generally run for 2-4 weeks as they function more like community events than ads that appear and disappear. We handle strategy, community selection, creative production, delivery and reporting end-to-end.
Yes. Agencies use Wildfire to add community media to broader campaigns. We handle execution, you keep the client relationship. White-label reporting, flexible scoping, and a team that understands your planning cycle.
Field notes, frameworks and findings from running campaigns inside the communities most brands can't reach.
The definitive guide. What community media is, how it works, where it happens, and why it matters for AI search.
Read article →Community posts work twice. For people in the room, and for the assistants they ask later.
Read article →Traditional social platforms have changed. Discord's community-first model offers genuine connection.
Read article →Tentpole campaigns still matter. They work better inside an always-on framework.
Read article →The ultimate measure: whether people miss it when it's gone.
Read article →Discord has over 560 million registered users. Learn effective community-native strategies.
Read article →Monthly updates, campaign highlights and community insights.
