pioneering paid

pioneering paid

COMMUNITY
media

COMMUNITY
media

Access new audiences.

Own the conversation.

Activate in Discord communities.

Submit Brief

120%

Communities

Terence John

Iron clad

Complete

Steve Harrison

Walo Gamerz

Ongoing

planned with
data,

built for culture

We’ve run more Discord community integrations than anyone, and we use that insight to plan what works, and where it works.

Past campaign data and contextual insights help find the right communities, craft native creative, and extend what performs.

UNIQUE


CREATORS

Creators on Discord aren't making videos or taking selfies: they're the gatekeepers of bustling spaces with 24/7 live engagement.

Wildfire invented the idea of integrating sponsorships with these highly engaged, active gaming, anime, tech and fandom communities to be part of the conversation.

end to end

delivery

From brief to reporting — no guesswork

We manage the entire process: creative, approvals, execution, and measurement. Every campaign includes advanced brand lift reporting and full post-campaign insights so you can prove impact, not just impressions.

Our

Secret

Sauce

What's powering our high-performing campaigns?

INSIGHT

We know what works.

Spark uses performance data from hundreds of Discord campaigns to recommend which audiences, formats, and creative hooks drive results. We don’t guess – we plan with proof.

Communities

Direct partner relationships.

Our unrivalled network of 44mil+ members provides the variety of large and small, weird and wonderful spaces for valuable brand partnerships at scale.

Creative

Community-first ideas, not recycled ads.

Our team builds activations that feel native to Discord, crafting moments that communities want to engage with and then scale them across Reddit and beyond.

TECHNOLOGY

Built to scale community media.

Our ever-improving Spark platform lets us plan, launch, and measure everything in one place, from audience discovery to reporting, with brand-side access coming soon.

Testimonials

Solving
huge problems
for huge brands
  • "Discord has always been a channel I wanted to test advertising on, but couldn't figure out the best way to do it. That's where Wildfire came in."

    Andrew Bender

    As. Product Marketing Manager, World of Warships

    "Wildfire are to this day our most efficient solution for Discord community growth. They bring exactly the right audiences to our server & surpass expectations with each activation."

    Laurent Denis

    Senior Marketing Manager, Gunzilla Games

    "I have been looking for a long time for a service like this that allows not only to collaborate between Discord servers but also to share in the profits. Thank you!"

    Miguel Pugnali

    Community Manager, Game Station Studio

    "The Wildfire team know Discord inside out and were instrumental in putting together our early growth strategy."


    Freddie Hickman

    Co-founder & CEO, Hyper SQ

Frequently Asked

Questions

How does Wildfire select communities for campaigns?

Contextually – niche audiences in niche communities, through zero-party survey data showing interests, and location. When onboarding communities to the platform, we get this data directly from the admins and assess each community's content to tag them appropriately for campaigns, as well as assessing a community's past performance in similar campaigns.

What ad formats are available?

Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions or something bespoke like a Discord Activity!


Touchpoints in a community include announcements, custom channels, pinned events and chat insertions.

Do you manage campaigns?

Wildfire is a fully-managed service, taking a brief and translating into a community-first creative strategy with reporting and measurement in place.

What campaign analytics are offered?

We report on estimated impressions, clicks, engagements (mentions/reactions), conversions and brand uplift studies are also available.

How do you ensure brand safety?

We vet communities during onboarding to assess content suitability and activity levels, Discord has its own ever-improving AI moderation capabilities, and ensure a community's mods and Wildfire staff are watching closely during brand activations to uphold platform and community rules.

Can you provide case studies?

Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network across Discord so you can get a leg up on your first campaign.

Frequently Asked

Questions

How does Wildfire select communities for campaigns?

Contextually – niche audiences in niche communities, through zero-party survey data showing interests, and location. When onboarding communities to the platform, we get this data directly from the admins and assess each community's content to tag them appropriately for campaigns, as well as assessing a community's past performance in similar campaigns.

What ad formats are available?

Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions or something bespoke like a Discord Activity!


Touchpoints in a community include announcements, custom channels, pinned events and chat insertions.

Do you manage campaigns?

Wildfire is a fully-managed service, taking a brief and translating into a community-first creative strategy with reporting and measurement in place.

What campaign analytics are offered?

We report on estimated impressions, clicks, engagements (mentions/reactions), conversions and brand uplift studies are also available.

How do you ensure brand safety?

We vet communities during onboarding to assess content suitability and activity levels, Discord has its own ever-improving AI moderation capabilities, and ensure a community's mods and Wildfire staff are watching closely during brand activations to uphold platform and community rules.

Can you provide case studies?

Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network across Discord so you can get a leg up on your first campaign.

Frequently Asked

Questions

How does Wildfire select communities for campaigns?

Contextually – niche audiences in niche communities, through zero-party survey data showing interests, and location. When onboarding communities to the platform, we get this data directly from the admins and assess each community's content to tag them appropriately for campaigns, as well as assessing a community's past performance in similar campaigns.

What ad formats are available?

Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions or something bespoke like a Discord Activity!


Touchpoints in a community include announcements, custom channels, pinned events and chat insertions.

Do you manage campaigns?

Wildfire is a fully-managed service, taking a brief and translating into a community-first creative strategy with reporting and measurement in place.

What campaign analytics are offered?

We report on estimated impressions, clicks, engagements (mentions/reactions), conversions and brand uplift studies are also available.

How do you ensure brand safety?

We vet communities during onboarding to assess content suitability and activity levels, Discord has its own ever-improving AI moderation capabilities, and ensure a community's mods and Wildfire staff are watching closely during brand activations to uphold platform and community rules.

Can you provide case studies?

Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network across Discord so you can get a leg up on your first campaign.

Wildfire

Insights

Finally, a way to reach Discord communities.

Interested in discussing options with the team? Get in touch.

Get Started

Finally, a way to reach Discord communities.

Interested in discussing options with the team? Get in touch.

Get Started

Enabling brands and game developers to reach and engage Discord communities authentically and at scale.

info@getwildfire.gg

As featured in

Copyright 2025 Certainly Stuff Ltd.

All rights reserved.

Enabling brands and game developers to reach and engage Discord communities authentically and at scale.

info@getwildfire.gg

As featured in

Copyright 2025 Certainly Stuff Ltd.

All rights reserved.

Enabling brands and game developers to reach and engage Discord communities authentically and at scale.

info@getwildfire.gg

As featured in

Copyright 2025 Certainly Stuff Ltd.

All rights reserved.