it all starts with

it all starts with

community

community

Wildfire connects brands, movie & game studios with 48M+ members across superfan communities for authentic paid partnerships.

Submit Brief

120%

120%

Communities

Communities

Terence John

Terence John

Iron clad

Iron clad

Complete

Complete

Steve Harrison

Steve Harrison

Walo Gamerz

Walo Gamerz

Ongoing

Ongoing

planned with
insight,

planned with
insight,

built for culture

built for culture

Engage with culture where it really happens: in superfan communities that have been vetted for engagement and relevant content.

  • We work with professional, established communities

  • We design campaigns with community context, not just creative ideas

  • We use past performance and insight to guide decisions

who's it


for?

For Brands & Agencies

  • Reach Gen Z audiences without risking brand safety

  • Run scalable campaigns without losing authenticity

  • Learn what actually resonated, not just what ran

For Game Studios

  • Engage players where they already are

  • Support launches, updates, or live ops moments

  • Turn community participation into measurable impact

end to end

delivery

From brief to reporting, without guesswork.

We manage the entire process: creative, approvals, execution, and measurement.

Every campaign includes advanced brand lift reporting and full post-campaign insights so you can prove impact, not just impressions.

Our

Secret

Sauce

What's powering our high-performing campaigns?

INSIGHT

We know what works.

Spark uses performance data from hundreds of campaigns to recommend which audiences, formats, and creative hooks drive results. We don’t guess – we plan with proof.

Communities

Direct partner relationships.

Our unrivalled network of 48mil+ members provides the variety of large and small, vetted and engaged spaces for valuable brand partnerships at scale.

Creative

Community-first ideas, not recycled ads.

Our team builds activations that feel native, crafting moments that communities want to engage with and then scale them across Reddit and beyond.

TECHNOLOGY

Built to scale community media.

Our ever-improving Spark platform lets us plan, launch, and measure everything in one place, from audience discovery to reporting, with brand-side access coming soon.

Testimonials

Solving
huge problems
for huge brands

Frequently Asked

Questions

How does Wildfire select communities for campaigns?

Community owners opt in based on their own interests to run brand partnerships they think would resonate in their space, sharing contextual and audience data of their own to match with relevant sponsors, with full control from brands as to which communities they work with.

What ad formats are available?

Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions or something bespoke like a Discord Activity!


Touchpoints in a community include announcements, custom channels, pinned events and chat insertions.

Do you manage campaigns?

Wildfire is a fully-managed service, taking a brief and translating into a community-first creative strategy with reporting and measurement in place.

What campaign analytics are offered?

We drive and report on outcomes like clicks, conversions and brand lift across full funnel KPIs, with studies included on every campaign as added value, by default!

How do you ensure brand safety?

We vet communities during onboarding to assess content suitability and activity levels, Discord community managers have ever-improving AI moderation capabilities, and ensure a community's mods are watching closely during brand activations to uphold platform and community rules.

Can you provide case studies?

Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network so you can get a leg up on your first campaign.

Frequently Asked

Questions

How does Wildfire select communities for campaigns?

Community owners opt in based on their own interests to run brand partnerships they think would resonate in their space, sharing contextual and audience data of their own to match with relevant sponsors, with full control from brands as to which communities they work with.

What ad formats are available?

Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions or something bespoke like a Discord Activity!


Touchpoints in a community include announcements, custom channels, pinned events and chat insertions.

Do you manage campaigns?

Wildfire is a fully-managed service, taking a brief and translating into a community-first creative strategy with reporting and measurement in place.

What campaign analytics are offered?

We drive and report on outcomes like clicks, conversions and brand lift across full funnel KPIs, with studies included on every campaign as added value, by default!

How do you ensure brand safety?

We vet communities during onboarding to assess content suitability and activity levels, Discord community managers have ever-improving AI moderation capabilities, and ensure a community's mods are watching closely during brand activations to uphold platform and community rules.

Can you provide case studies?

Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network so you can get a leg up on your first campaign.

Frequently Asked

Questions

How does Wildfire select communities for campaigns?

Community owners opt in based on their own interests to run brand partnerships they think would resonate in their space, sharing contextual and audience data of their own to match with relevant sponsors, with full control from brands as to which communities they work with.

What ad formats are available?

Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions or something bespoke like a Discord Activity!


Touchpoints in a community include announcements, custom channels, pinned events and chat insertions.

Do you manage campaigns?

Wildfire is a fully-managed service, taking a brief and translating into a community-first creative strategy with reporting and measurement in place.

What campaign analytics are offered?

We drive and report on outcomes like clicks, conversions and brand lift across full funnel KPIs, with studies included on every campaign as added value, by default!

How do you ensure brand safety?

We vet communities during onboarding to assess content suitability and activity levels, Discord community managers have ever-improving AI moderation capabilities, and ensure a community's mods are watching closely during brand activations to uphold platform and community rules.

Can you provide case studies?

Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network so you can get a leg up on your first campaign.

Wildfire

Insights

it all starts with community

Interested in discussing options with the team? Get in touch.

Get Started

it all starts with community

Interested in discussing options with the team? Get in touch.

Get Started

Enabling brands and game developers to reach and engage Discord communities authentically and at scale.

info@getwildfire.gg

Copyright 2025 Certainly Stuff Ltd.

All rights reserved.

Enabling brands and game developers to reach and engage Discord communities authentically and at scale.

info@getwildfire.gg

Copyright 2025 Certainly Stuff Ltd.

All rights reserved.

Enabling brands and game developers to reach and engage Discord communities authentically and at scale.

info@getwildfire.gg

Copyright 2025 Certainly Stuff Ltd.

All rights reserved.