Digiday
Jack in the Box meets community media.
Digiday reports on the Wildfire-supported campaign around Jack in the Box’s T-Pain livestream and the appeal of interest-led communities.
Read the Digiday feature ↗
Wildfire brings brands into a curated network of Discord and Reddit communities through established relationships with trusted community leaders. Bespoke activations, managed end to end and informed by 1,200+ past placements.
500+ communities · 56M combined members · Brand lift included
Four years of relationships with community publishers. Network membership describes potential scale; each campaign’s audience is scoped to its selected communities.
Brands, game developers, movie studios and streaming platforms get measurable presence inside communities they couldn't reach before. Communities get partnerships that feel native, and a real revenue stream.
Reactive briefs in as little as 10 days. Or always-on partnerships that compound across the year. Either way, native formats only we can run, in the rooms that shape how brands get found.
Brand campaigns that grow your community. Prizing, custom events and exclusive content, co-created with you, delivered in your voice.
Paid community media is brand-funded content and activations delivered natively inside opted-in online communities by the publishers and moderators who run them.
Custom activations inside opted-in servers. Mod-approved, built around how each community behaves.
Our curated network of subreddits coupled with our expertise in knowing what makes a community tick results in native, trusted branded content and community events.
Creative built for community formats, not repurposed social assets. Designed native, delivered end-to-end.
We help brands answer relevant questions through useful Reddit content and measure where they appear in AI-generated answers. Discoverability depends on the topic, content and search system; citations are not guaranteed.
Translate a brief into a community-native idea, not a banner.
Direct relationships with 500+ communities. Vetted.
Custom builds: quizzes, giveaways, emojis, games.
Brand lift. Clicks, actions, sentiment. Real reporting.
Not feeds. Not followers. Communities. The places where people are truly themselves, talking about the things they actually care about.
Interest-led spaces for ongoing conversation, gaming and fandom. Community activations meet people inside those spaces.
Source: Discord, June 2025Reddit reported this platform-wide daily audience in Q2 2026. Your campaign audience is scoped separately to its selected communities.
Source: Reddit, Q2 2026 resultsBrand lift is included on every campaign as added value. Studies cover awareness, familiarity, favourability, consideration and action intent, with preferred measurement partners integrated on request.
How campaign measurement works →Community selection, native creative and publisher coordination are part of the same managed campaign.
Explore the brand offer →Brands that show up in communities the right way don’t just get seen. They get welcomed. We’re the company that makes sure you belong.
Community activations for the brands shaping culture across tech, entertainment, gaming, food and lifestyle.
B2B and B2C community activations. Product launches, developer engagement and consumer awareness campaigns built inside the communities that influence purchase decisions.
Launch campaigns, fandom activations and cultural moments. Character quizzes, lore drops, watch parties and community events timed to release windows.
Wishlist growth, early access and game launch campaigns using server giveaways, polls, UGC competitions, code hunts and live events across the largest gaming communities.
Community code-hunts, branded game integrations and always-on partnerships. Connecting physical products to the digital communities that talk about them.
Community activations for lifestyle brands connecting with Gen Z and millennial audiences in the spaces they actually use.
Native presence in finance and fintech communities. Reaching engaged audiences discussing markets, crypto and personal finance.
"Discord had always been a channel I wanted to test on. I couldn't figure out the best way. That's where Wildfire came in."
“With Wildfire, we can connect with gamers in bespoke ways, all while making their communities feel supported.”
“To me, that’s a success, because it allowed us to have that one-to-one communication.”
On Jack in the Box’s June 2025 Discord activation with Wildfire, supporting its T-Pain livestream.
Helping games reach new players: from a year-long pre-launch partnership to opening up a fresh acquisition channel.
Gunzilla Games · Off the GridA year of building traction with Gunzilla Games, followed by a community-led push to bring new players to Off the Grid at launch.
Read the case study →
Wargaming · World of WarshipsWith established acquisition channels reaching saturation, World of Warships needed a fresh route to players. Wildfire opened up trusted PC gaming communities.
Read the case study →Digiday reports on the Wildfire-supported campaign around Jack in the Box’s T-Pain livestream and the appeal of interest-led communities.
Read the Digiday feature ↗Coverage of Wildfire’s platform, investment and community-led approach.
A 2023 interview with Logan Jory on community-led creative.
Wildfire’s founder on the difference between an audience and a community.
Industry reporting with commentary from Wildfire founder Logan Jory.
Quotes are excerpts; roles are as reported at publication. Links open the original articles in a new tab. Older coverage reflects the offering at the time.
The original team met on Discord. Four years in, we're the leading solution to get brands into the conversations that matter now and in the future.
Wildfire is a paid community media company that runs brand engagement campaigns inside opted-in Discord servers and Reddit communities. We provide end-to-end campaign delivery with brand lift measurement on every campaign.
Brands share a brief, we match them with relevant communities from our network of 500+ communities, co-create native content (quizzes, polls, giveaways, events), and measure results with brand lift studies. Content is delivered by trusted community managers in their own voice.
Every campaign includes brand lift as added value, at no extra cost. The study covers awareness, familiarity, favourability, consideration and action intent, scored against industry digital ad benchmarks. Preferred measurement partners can be integrated on request. We also track clicks and conversions, and can optimise campaigns to performance goals, not just brand lift and engagement.
We work across tech (Intel, Samsung), entertainment (Netflix, Paramount, A24), gaming (Blizzard, NCSOFT), QSR/CPG (7-Eleven, Jack in the Box), lifestyle (Nike, L'Oreal) and finance (Robinhood, Paysafe). Our community network spans every major interest category.
Most campaigns are live within 10 working days unless there are custom content builds or other higher-lift requirements. Campaigns generally run for 2-4 weeks as they function more like community events than ads that appear and disappear. We handle strategy, community selection, creative production, delivery and reporting end-to-end.
Yes. Agencies use Wildfire to add community media to broader campaigns. We handle execution, you keep the client relationship. White-label reporting, flexible scoping, and a team that understands your planning cycle.
Our minimum budget is $10K for a test, though most initial tests are closer to $25K–$50K. We then look to build a monthly programme around the learnings: using brand lift to refine the strategy and investing more in the communities and audience cohorts that performed best.
Field notes, frameworks and findings from running campaigns inside the communities most brands can't reach.
The definitive guide. What community media is, how it works, where it happens, and why it matters for AI search.
Read article →Useful community conversations can support discovery beyond the campaign. Here’s what brands should create and how to measure it.
Read article →Traditional social platforms have changed. Discord's community-first model offers genuine connection.
Read article →Tentpole campaigns still matter. They work better inside an always-on framework.
Read article →The ultimate measure: whether people miss it when it's gone.
Read article →How trusted community voices, native creative and participatory formats bring your brand into the conversation.
Read article →Monthly updates, campaign highlights and community insights.
Share your audience, markets, timing and campaign objective. We’ll use your brief to discuss suitable communities, formats and measurement.
Most initial brand campaign tests are $25K–$50K.
Prefer email? Send your brief to info@getwildfire.gg.
