Wildfire connects brands, movie & game studios with 48M+ members across superfan communities for authentic paid partnerships.
Submit Brief
Engage with culture where it really happens: in superfan communities that have been vetted for engagement and relevant content.
We work with professional, established communities
We design campaigns with community context, not just creative ideas
We use past performance and insight to guide decisions
who's it
for?
For Brands & Agencies
Reach Gen Z audiences without risking brand safety
Run scalable campaigns without losing authenticity
Learn what actually resonated, not just what ran
For Game Studios
Engage players where they already are
Support launches, updates, or live ops moments
Turn community participation into measurable impact
end to end
delivery
From brief to reporting, without guesswork.
We manage the entire process: creative, approvals, execution, and measurement.
Every campaign includes advanced brand lift reporting and full post-campaign insights so you can prove impact, not just impressions.
Our
Secret
Sauce
What's powering our high-performing campaigns?
INSIGHT
We know what works.
Spark uses performance data from hundreds of campaigns to recommend which audiences, formats, and creative hooks drive results. We don’t guess – we plan with proof.
Communities
Direct partner relationships.
Our unrivalled network of 48mil+ members provides the variety of large and small, vetted and engaged spaces for valuable brand partnerships at scale.
Creative
Community-first ideas, not recycled ads.
Our team builds activations that feel native, crafting moments that communities want to engage with and then scale them across Reddit and beyond.
TECHNOLOGY
Built to scale community media.
Our ever-improving Spark platform lets us plan, launch, and measure everything in one place, from audience discovery to reporting, with brand-side access coming soon.
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