Wildfire Insights
Field notes and findings from making campaigns with online communities.
Original Research
Discord community marketing: finding audiences beyond gaming
What voluntary surveys reveal about overlapping interests in games, music, sport, anime and technology.
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Strategy
What is community media?
How brands enter existing communities through trusted leaders. Campaign examples, test budgets and measurement.
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Best Practice
A guide to Discord advertising: brand strategies and tips
Reach existing communities without building a server. Choose an audience, plan a focused test and measure the result.
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Future Trends
Discord feels like the internet before everything got weird
Traditional social platforms have changed. Discord's community-first model offers genuine connection over algorithmic feeds.
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Strategy
Why Reddit threads end up in your customers' AI answers
Useful community conversations can support discovery beyond the campaign. Here’s what brands should create and how to measure it.
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Playbook
The case for always-on community presence
Tentpole campaigns still matter. But they work better inside an always-on community framework.
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Case Study
When members ask the mods to keep the brand channel
The ultimate measure of community media is whether people miss it when it's gone.
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Community Management
What is Discord and what is it used for?
How Discord communities work, and where community partnerships fit.
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Best Practice
A guide to Discord bots
Discord bots automate tasks and add games, moderation and music to a community.
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Future Trends
What Discord's embedded app SDK means for game developers
The new SDK lets developers create interactive experiences directly inside Discord chat.
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your brand belongs.
Explore creative ways to reach an incremental audience where people pay attention. Tell us what you’re looking to achieve, for your brand or your client.
Get in touch ↗Tests from $10K. Most first campaigns are $25K to $100K. No finished brief needed.