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Frequently Asked
Questions
How does Wildfire select communities for campaigns?
Community owners opt in based on their own interests to run brand partnerships they think would resonate in their space, sharing contextual and audience data of their own to match with relevant sponsors, with full control from brands as to which communities they work with.
What ad formats are available?
Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions or something bespoke like a Discord Activity!
Touchpoints in a community include announcements, custom channels, pinned events and chat insertions.
Do you manage campaigns?
Wildfire is a fully-managed service, taking a brief and translating into a community-first creative strategy with reporting and measurement in place.
What campaign analytics are offered?
We drive and report on outcomes like clicks, conversions and brand lift across full funnel KPIs, with studies included on every campaign as added value, by default!
How do you ensure brand safety?
We vet communities during onboarding to assess content suitability and activity levels, Discord community managers have ever-improving AI moderation capabilities, and ensure a community's mods are watching closely during brand activations to uphold platform and community rules.
Can you provide case studies?
Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network so you can get a leg up on your first campaign.
Frequently Asked
Questions
How does Wildfire select communities for campaigns?
Community owners opt in based on their own interests to run brand partnerships they think would resonate in their space, sharing contextual and audience data of their own to match with relevant sponsors, with full control from brands as to which communities they work with.
What ad formats are available?
Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions or something bespoke like a Discord Activity!
Touchpoints in a community include announcements, custom channels, pinned events and chat insertions.
Do you manage campaigns?
Wildfire is a fully-managed service, taking a brief and translating into a community-first creative strategy with reporting and measurement in place.
What campaign analytics are offered?
We drive and report on outcomes like clicks, conversions and brand lift across full funnel KPIs, with studies included on every campaign as added value, by default!
How do you ensure brand safety?
We vet communities during onboarding to assess content suitability and activity levels, Discord community managers have ever-improving AI moderation capabilities, and ensure a community's mods are watching closely during brand activations to uphold platform and community rules.
Can you provide case studies?
Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network so you can get a leg up on your first campaign.
Frequently Asked
Questions
How does Wildfire select communities for campaigns?
Community owners opt in based on their own interests to run brand partnerships they think would resonate in their space, sharing contextual and audience data of their own to match with relevant sponsors, with full control from brands as to which communities they work with.
What ad formats are available?
Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions or something bespoke like a Discord Activity!
Touchpoints in a community include announcements, custom channels, pinned events and chat insertions.
Do you manage campaigns?
Wildfire is a fully-managed service, taking a brief and translating into a community-first creative strategy with reporting and measurement in place.
What campaign analytics are offered?
We drive and report on outcomes like clicks, conversions and brand lift across full funnel KPIs, with studies included on every campaign as added value, by default!
How do you ensure brand safety?
We vet communities during onboarding to assess content suitability and activity levels, Discord community managers have ever-improving AI moderation capabilities, and ensure a community's mods are watching closely during brand activations to uphold platform and community rules.
Can you provide case studies?
Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network so you can get a leg up on your first campaign.
Enabling brands and game developers to reach and engage Discord communities authentically and at scale.
info@getwildfire.gg
Copyright 2025 Certainly Stuff Ltd.
All rights reserved.
Enabling brands and game developers to reach and engage Discord communities authentically and at scale.
info@getwildfire.gg
Copyright 2025 Certainly Stuff Ltd.
All rights reserved.
Enabling brands and game developers to reach and engage Discord communities authentically and at scale.
info@getwildfire.gg
Copyright 2025 Certainly Stuff Ltd.
All rights reserved.