Reddit communities
We work with moderators on useful, relevant content. Reddit moderators are not paid.
Show up where people
make up their minds.
Wildfire builds brand partnerships with Reddit communities. We work with moderators on content and events their community would find useful, and manage the creative and delivery around your brief.
Reddit has its own rules
Start with what the community cares about.
A subreddit is a community with its own interests, expectations and rules. We shape the activity around that, with a clear role for the brand.
Audience and community fit
We work with moderators of communities where your subject already comes up.
Useful, native creative
Develop discussion prompts, AMAs, community events and content that gives people a reason to participate.
Managed execution
Coordinate community collaboration, content approval and delivery through one team, with campaign reporting agreed before launch.
Measurement
Engagement and tracked actions, with a brand lift survey included.
Reddit Ads or community campaigns?
First, decide whether your brief is for platform ad buying, community collaboration, or both.
Reddit Ads
Reddit’s advertising platform offers paid placements and audience targeting. Its community and interest targeting helps advertisers reach people with relevant interests.
Wildfire community campaigns
Our focus is managed content and activations developed with opted-in communities. We scope formats, creative and delivery around the community rather than treating it only as an audience segment. We don’t pay moderators. A campaign earns its place by being useful to the community.
Tell us about any existing Reddit Ads activity in your brief so we can discuss where community activity fits your wider plan.
Useful to people. Discoverable over time.
Public Reddit discussions can appear in search results and AI-generated answers. Relevant questions, concrete information and useful contributions are a stronger starting point than posting for keywords alone.
No campaign can guarantee a place in an AI answer.
Planning a Reddit campaign
Who is this service for?
Brand marketers and agency teams planning managed community campaigns. It suits briefs that need audience context, native creative and coordinated delivery across selected communities.
How much does a campaign cost?
Tests from $10K; most first campaigns are $25K to $100K. That covers our managed community campaign scope, rather than Reddit Ads inventory.
Will a brand post stay live or rank in AI answers?
Content is subject to community rules, moderation and platform decisions. Search indexing and AI citations are not guaranteed. We agree campaign deliverables and reporting separately from those outcomes.
How is success measured?
Brand lift is included on every campaign as added value, with preferred measurement partners integrated on request. The objective determines the reporting: engagement, tracked actions and brand lift serve different purposes. Explore our measurement approach or compare Discord campaigns.
Let’s see where
your brand belongs.
Explore creative ways to reach an incremental audience where people pay attention. Tell us what you’re looking to achieve, for your brand or your client.
Get in touch ↗Tests from $10K. Most first campaigns are $25K to $100K. No finished brief needed.