WildfireReddit advertising for brands
Show up where people make up their minds.
Wildfire runs managed Reddit community campaigns for brands and agencies. We develop relevant content and activations with opted-in communities, coordinating creative, delivery and measurement around your brief.
Reddit has its own rules
Start with what the community cares about.
A subreddit is more than a targeting category. Its members have shared interests, expectations and rules. We shape the activity around that context, with a clear role for the brand.
Audience and community fit
Select relevant communities against your audience, markets and campaign objective. Availability is scoped to the brief.
Useful, native creative
Develop discussion prompts, AMAs, community events and content that gives people a reason to participate.
Managed execution
Coordinate community collaboration, content approval and delivery through one team, with campaign reporting agreed before launch.
Measurement
Review engagement and tracked actions alongside brand lift, included on every campaign as added value. If discoverability is part of the brief, distinguish observed citations from campaign conversions.
Looking for a Reddit advertising agency?
First, decide whether your brief is for platform ad buying, community collaboration, or both.
Reddit Ads
Reddit’s advertising platform offers paid placements and audience targeting. Its community and interest targeting helps advertisers reach people with relevant interests.
Wildfire community campaigns
Our focus is managed content and activations developed with opted-in communities. We scope formats, creative and delivery around the community rather than treating it only as an audience segment.
Tell us about any existing Reddit Ads activity in your brief so we can discuss where community activity fits your wider plan.
Useful to people. Discoverable over time.
Public Reddit discussions can appear in search results and AI-generated answers. Relevant questions, concrete information and useful contributions are a stronger starting point than posting for keywords alone.
Indexing and citation vary by search system and query. No campaign can guarantee inclusion in an AI answer. Google’s guidance emphasises helpful content, crawlability and clear internal links.
Planning a Reddit campaign
Who is this service for?
Brand marketers and agency teams planning managed community campaigns. It suits briefs that need audience context, native creative and coordinated delivery across selected communities.
How much does a campaign cost?
Most initial tests are $25K–$50K, with a minimum campaign budget of $10K. Those figures cover our managed campaign scope, not a quoted price for Reddit Ads inventory.
Will a brand post stay live or rank in AI answers?
Content is subject to community rules, moderation and platform decisions. Search indexing and AI citations are not guaranteed. We agree campaign deliverables and reporting separately from those outcomes.
How is success measured?
Brand lift is included on every campaign as added value, with preferred measurement partners integrated on request. The objective determines the reporting: engagement, tracked actions and brand lift serve different purposes. Explore our measurement approach or compare Discord advertising.
For brand and agency teams
Bring us your brief.
Tell us your audience, markets, timing and objective. We’ll discuss the communities, creative and measurement that fit your campaign.
Most initial tests are $25K–$50K. Custom builds and campaign scope affect timing and budget.
Submit a brief →