Privacy Policy

Privacy Policy

Certainly Stuff Ltd

Company Number 14386974

Old Pockford, Vann Lane, Chiddingfold, Godalming, GU8 4XU, United Kingdom


Last Updated: 9 July 2025


INTRODUCTION


Important information and who we are

Welcome to Certainly Stuff Ltd’s Privacy and Data Protection Policy (“Privacy Policy”).


Certainly Stuff Ltd (“we”, “us”, or “our”) is committed to protecting and respecting your privacy and Personal Data in compliance with the United Kingdom General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and all other mandatory laws and regulations of the United Kingdom.


This Privacy Policy explains how we collect, process and keep your data safe when you visit getwildfire.gg (the “Site”) or otherwise interact with us outside the Spark platform. For the policy covering the Spark SaaS application, please see https://spark.getwildfire.gg/privacy.



YOUR DATA CONTROLLER

Certainly Stuff Ltd is the Data Controller responsible for your Personal Data. Any enquiries should be sent to info@getwildfire.gg or by post to the address above. You have the right to lodge a complaint with the Information Commissioner’s Office (ICO) but we would appreciate the opportunity to address your concerns first.



LEGAL BASIS FOR DATA COLLECTION



Types of data / Privacy policy scope

“Personal Data” means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of Personal Data about you; not all of these categories will necessarily be collected from every visitor:

Category

Examples

Profile/Identity Data

First name, last name, title, date of birth

Contact Data

Email address, mobile phone number (optional), postal address

Marketing & Communications Data

Your preferences in receiving marketing or content updates

Technical & Usage Data

IP address, browser type, device information, referring URLs

We do not collect Special Category Data or information about criminal convictions and offences on this Site.



Legal bases we rely on

Legal Basis

When we use it

Consent

When you tick a box to subscribe to newsletters, opt-in to SMS/WhatsApp notifications or accept cookies beyond those strictly necessary

Contractual Obligations

When processing your data is necessary to perform a contract with you (e.g. supplying paid services)

Legal Compliance

Where we are legally obliged to process data (e.g. fraud prevention)

Legitimate Interest

For running and improving our business in ways that do not materially impact your rights (e.g. basic analytics, remembering preferences)



HOW WE USE YOUR PERSONAL DATA

Activity

Type of data

Legal basis

Brochure & content downloads

Profile/Identity, Contact

Consent

Competitions or promotions

Profile/Identity, Contact, Marketing

Consent / Legitimate Interest

Customer support queries

Profile/Identity, Contact

Legitimate Interest

Mobile messaging notifications (if you opt in)

Contact (phone number), Technical (verification metadata)

Consent

Marketing emails

Contact, Marketing

Consent / Legitimate Interest

Analytics & site optimisation

Technical & Usage

Legitimate Interest


Change of purpose

We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another compatible purpose. If we need to use your Personal Data for an unrelated purpose, we will notify you and explain the legal basis.




MOBILE MESSAGING (SMS & WHATSAPP) NOTIFICATIONS

Although primary SMS/WhatsApp functionality resides within Spark, you may also choose—via forms on this Site—to receive Wildfire campaign alerts by mobile message. When you do:


  1. Opt-In & Verification — You provide your mobile number, complete a CAPTCHA, and verify ownership by entering a one-time code (valid for 10 minutes). The code is stored only as a cryptographic hash.

  2. Types of Messages — Transactional alerts about campaign launches or milestones; essential service notices. We will not send marketing content by SMS/WhatsApp unless you separately opt-in.

  3. Legal Basis — Processing relies on your explicit consent under Article 6(1)(a) UK GDPR and the Privacy and Electronic Communications Regulations 2003 (PECR).

  4. Opt-Out — Disable mobile messaging via the unsubscribe link in any message, reply STOP, or email us. We will honour opt-outs within 24 hours.

  5. Third-Party Messaging Provider — Messages are delivered by Twilio Inc. Your phone number and message metadata are shared with Twilio solely for this purpose under Standard Contractual Clauses.

  6. Fees — Message and data rates may apply as imposed by your carrier.

  7. Retention & Security — Verified numbers are stored encrypted at rest and deleted or anonymised within 30 days of opt-out or account deletion.



YOUR RIGHTS

You have rights under data-protection law: to be informed, access, rectify, erase, restrict, object, and port your data. To exercise any right, email info@getwildfire.gg. We will respond within one month.




HOW WE PROTECT YOUR DATA

We employ appropriate technical and organisational measures, including encryption at rest, least-privilege access controls, and regular penetration testing. No method of transmission is 100 % secure; if you believe your interaction with us is no longer secure, contact us immediately.




THIRD-PARTY LINKS & SERVICES

This Site may include links to third-party websites, plug-ins and applications. Clicking those links may allow third parties to collect data about you. We do not control those sites.



Service providers we use on this Site


Provider

Purpose

Location/Data transfer mechanism

Google Analytics

Website analytics

EU → US, SCCs

Vercel

Hosting infrastructure

EU & US, SCCs

Hotjar

UX analytics (heatmaps, recordings)

EU, SCCs

Twilio

SMS/WhatsApp delivery (only if opted-in)

US, SCCs




INTERNATIONAL TRANSFERS

Your data may be processed outside the UK/EEA. We rely on adequacy decisions, Standard Contractual Clauses or other lawful safeguards.




HOW LONG WE RETAIN YOUR DATA

We retain Personal Data only as long as necessary for the purposes described or as required by law. Where possible, data is anonymised or deleted sooner.




AGE LIMIT

The Site is not intended for children under 18 and we do not knowingly collect data relating to children.




NOTIFICATION OF CHANGES

We keep this Privacy Policy under review; updates will be posted here with a new “Last Updated” date. Continued use of the Site constitutes acceptance of the revised terms.




CONTACT

Certainly Stuff Ltd — info@getwildfire.gg — Old Pockford, Vann Lane, Chiddingfold, Godalming, GU8 4XU, United Kingdom

Enabling brands and game developers to reach and engage Discord communities authentically and at scale.

info@getwildfire.gg

As featured in

Copyright 2025 Certainly Stuff Ltd.

All rights reserved.

Enabling brands and game developers to reach and engage Discord communities authentically and at scale.

info@getwildfire.gg

As featured in

Copyright 2025 Certainly Stuff Ltd.

All rights reserved.

Enabling brands and game developers to reach and engage Discord communities authentically and at scale.

info@getwildfire.gg

As featured in

Copyright 2025 Certainly Stuff Ltd.

All rights reserved.