Acquire New

Acquire New

Players

Players

Put your game at the heart of conversation and drive new players from gaming communities.

Start Campaign

120%

Influencers

Terence John

Iron clad

Complete

Steve Harrison

Walo Gamerz

Ongoing

Influencers

Terence John

Iron clad

Complete

Steve Harrison

Walo Gamerz

Ongoing

93%

Of users played a game in last 30 days

60k

Different titles played each month

33MM

Gamers in our network

What We Do

Tournaments

Tournaments

Organising and hosting tournaments in communities based around Fortnite, Rocket League, CSGO and more.

Performance

Give us your target CPA and we'll work to hit it, optimising over time based on different approaches and communities.

Data Driven
Insights

We use past campaign data, zero-party survey data across 17 different interests and behaviours, and manually analyze message content in communities to identify the right communities for your campaign, based on the objective and target audience you want to hit.

Our Campaign

Process

01
Strategize

Our team sets you up for success by transforming your brief into a creative strategy, ready to approach communities with. You can pick and choose the communities based on our recommendations.

02
Match

Our Campaigns team uses the strategy to co-create content that resonates in individual communities, at scale. Messaging has to be relevant and personalised to them so community members feel valued.

03
Execute

Activating communities is where the fun starts, and we optimise communities from an initial burst throughout the campaign to drive action and conversions based on your objectives.

04
Measure

We report regularly throughout the campaign, tweaking as we go, and provide extensive post-campaign reporting and awareness uplift studies through our partnership with industry-leading measurement partner, ThisThat.

Frequently Asked

Questions

How does Wildfire select communities for campaigns?

Contextually – niche audiences in niche communities, through zero-party survey data showing interests, and location. When onboarding communities to the platform, we get this data directly from the admins and assess each community's content to tag them appropriately for campaigns, as well as assessing a community's past performance.

What ad formats are available?

Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions or something bespoke like a Discord Activity!


Touchpoints in a community include announcements, custom channels, pinned events and chat insertions.

Do you manage campaigns?

For all campaigns, we track performance by community and optimise based on approach and community, as a fully-managed service with regular client reporting in place.

What campaign analytics are offered?

We report on estimated impressions, clicks, engagements (mentions/reactions), conversions and brand uplift studies are also available.

How do you ensure brand safety?

We vet communities during onboard to assess content suitability and activity levels, and ensure a community's mods and Wildfire staff are watching closely during brand activations, and using the latest tools to automod to ensure coverage.

Can you provide case studies?

Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network across Discord so you can get a leg up on your first campaign.

Frequently Asked

Questions

How does Wildfire select communities for campaigns?

Contextually – niche audiences in niche communities, through zero-party survey data showing interests, and location. When onboarding communities to the platform, we get this data directly from the admins and assess each community's content to tag them appropriately for campaigns, as well as assessing a community's past performance.

What ad formats are available?

Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions or something bespoke like a Discord Activity!


Touchpoints in a community include announcements, custom channels, pinned events and chat insertions.

Do you manage campaigns?

For all campaigns, we track performance by community and optimise based on approach and community, as a fully-managed service with regular client reporting in place.

What campaign analytics are offered?

We report on estimated impressions, clicks, engagements (mentions/reactions), conversions and brand uplift studies are also available.

How do you ensure brand safety?

We vet communities during onboard to assess content suitability and activity levels, and ensure a community's mods and Wildfire staff are watching closely during brand activations, and using the latest tools to automod to ensure coverage.

Can you provide case studies?

Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network across Discord so you can get a leg up on your first campaign.

Frequently Asked

Questions

How does Wildfire select communities for campaigns?

Contextually – niche audiences in niche communities, through zero-party survey data showing interests, and location. When onboarding communities to the platform, we get this data directly from the admins and assess each community's content to tag them appropriately for campaigns, as well as assessing a community's past performance.

What ad formats are available?

Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions or something bespoke like a Discord Activity!


Touchpoints in a community include announcements, custom channels, pinned events and chat insertions.

Do you manage campaigns?

For all campaigns, we track performance by community and optimise based on approach and community, as a fully-managed service with regular client reporting in place.

What campaign analytics are offered?

We report on estimated impressions, clicks, engagements (mentions/reactions), conversions and brand uplift studies are also available.

How do you ensure brand safety?

We vet communities during onboard to assess content suitability and activity levels, and ensure a community's mods and Wildfire staff are watching closely during brand activations, and using the latest tools to automod to ensure coverage.

Can you provide case studies?

Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network across Discord so you can get a leg up on your first campaign.

Finally, a way to reach Discord communities.

Interested in discussing options with the team? Get in touch.

Get Started

Finally, a way to reach Discord communities.

Interested in discussing options with the team? Get in touch.

Get Started

Enabling brands and game developers to reach and engage Discord communities authentically and at scale.

info@getwildfire.gg

As featured in

Copyright 2025 Certainly Stuff Ltd.

All rights reserved.

Enabling brands and game developers to reach and engage Discord communities authentically and at scale.

info@getwildfire.gg

As featured in

Copyright 2025 Certainly Stuff Ltd.

All rights reserved.

Enabling brands and game developers to reach and engage Discord communities authentically and at scale.

info@getwildfire.gg

As featured in

Copyright 2025 Certainly Stuff Ltd.

All rights reserved.