Our journey began with a focus on community management, launching and managing Johnny Depp's fan community over 12-months.

In this time, we realised that Discord's 150mil monthly active users are comprised of superfan communities that are segmented by passion – a dream for brands.

In our pursuit, we committed to doing it right. This involved cultivating robust community relationships and experimenting with diverse formats to identify what truly worked.

Lots didn't work! But we're here now with those lessons and data from 11 months of paid media to proudly stand as partners to some of the world's largest brands, delivering successful campaigns in this emerging channel.

Our mission on the community side is to provide the currency to fuel a greater quantity and quality of Discord creators – boosting this underserved but unrivalled channel.