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Brief
Brief
Frequently Asked
Questions
How does Wildfire select communities for campaigns?
Contextually – niche audiences in niche communities, through zero-party survey data showing interests, and location. When onboarding communities to the platform, we get this data directly from the admins and assess each community's content to tag them appropriately for campaigns, as well as assessing a community's past performance.
What ad formats are available?
Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions or something bespoke like a Discord Activity!
Touchpoints in a community include announcements, custom channels, pinned events and chat insertions.
Do you manage campaigns?
For all campaigns, we track performance by community and optimise based on approach and community, as a fully-managed service with regular client reporting in place.
What campaign analytics are offered?
We report on estimated impressions, clicks, engagements (mentions/reactions), conversions and brand uplift studies are also available.
How do you ensure brand safety?
We vet communities during onboard to assess content suitability and activity levels, and ensure a community's mods and Wildfire staff are watching closely during brand activations, and using the latest tools to automod to ensure coverage.
Can you provide case studies?
Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network across Discord so you can get a leg up on your first campaign.
Frequently Asked
Questions
How does Wildfire select communities for campaigns?
Contextually – niche audiences in niche communities, through zero-party survey data showing interests, and location. When onboarding communities to the platform, we get this data directly from the admins and assess each community's content to tag them appropriately for campaigns, as well as assessing a community's past performance.
What ad formats are available?
Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions or something bespoke like a Discord Activity!
Touchpoints in a community include announcements, custom channels, pinned events and chat insertions.
Do you manage campaigns?
For all campaigns, we track performance by community and optimise based on approach and community, as a fully-managed service with regular client reporting in place.
What campaign analytics are offered?
We report on estimated impressions, clicks, engagements (mentions/reactions), conversions and brand uplift studies are also available.
How do you ensure brand safety?
We vet communities during onboard to assess content suitability and activity levels, and ensure a community's mods and Wildfire staff are watching closely during brand activations, and using the latest tools to automod to ensure coverage.
Can you provide case studies?
Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network across Discord so you can get a leg up on your first campaign.
Frequently Asked
Questions
How does Wildfire select communities for campaigns?
Contextually – niche audiences in niche communities, through zero-party survey data showing interests, and location. When onboarding communities to the platform, we get this data directly from the admins and assess each community's content to tag them appropriately for campaigns, as well as assessing a community's past performance.
What ad formats are available?
Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions or something bespoke like a Discord Activity!
Touchpoints in a community include announcements, custom channels, pinned events and chat insertions.
Do you manage campaigns?
For all campaigns, we track performance by community and optimise based on approach and community, as a fully-managed service with regular client reporting in place.
What campaign analytics are offered?
We report on estimated impressions, clicks, engagements (mentions/reactions), conversions and brand uplift studies are also available.
How do you ensure brand safety?
We vet communities during onboard to assess content suitability and activity levels, and ensure a community's mods and Wildfire staff are watching closely during brand activations, and using the latest tools to automod to ensure coverage.
Can you provide case studies?
Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network across Discord so you can get a leg up on your first campaign.
Finally, a way to reach Discord communities.
Interested in discussing options with the team? Get in touch.
Get Started
Finally, a way to reach Discord communities.
Interested in discussing options with the team? Get in touch.
Get Started
Enabling brands and game developers to reach and engage Discord communities authentically and at scale.
info@getwildfire.gg
As featured in
Copyright 2025 Certainly Stuff Ltd.
All rights reserved.
Enabling brands and game developers to reach and engage Discord communities authentically and at scale.
info@getwildfire.gg
As featured in
Copyright 2025 Certainly Stuff Ltd.
All rights reserved.
Enabling brands and game developers to reach and engage Discord communities authentically and at scale.
info@getwildfire.gg
As featured in
Copyright 2025 Certainly Stuff Ltd.
All rights reserved.