Get in Touch with Wildfire - Your Expert in Discord Marketing

Frequently Asked

Questions

How does Wildfire select communities?

Contextually – niche audiences in niche communities, through zero-party survey data showing interests, and location. When onboarding communities to the platform, we get this data directly from the admins and assess each community's content to tag them appropriately for campaigns, as well as assessing a community's past performance.

What ad formats are available?

Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions, and channel tenancies.

This would be a mixture of text + assets to form community posts, that always have push notifications attached to drive impact.

Do you manage campaigns?

For all campaigns, we track performance by community and optimise based on approach and community, as a fully-managed service with regular client reporting in place.

What campaign analytics are offered?

We report on estimated impressions, clicks, engagements (mentions/reactions), conversions and brand uplift studies are also available. These are reported on shared dashboards so you can check any time.

How do you ensure brand safety?

We vet communities during onboard to assess content suitability and activity levels, and ensure a community's mods and Wildfire staff are watching closely during brand activations, and using the latest tools to automod to ensure coverage.

Can you provide case studies?

Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network across Discord so you can get a leg up on your first campaign.

Frequently Asked

Questions

How does Wildfire select communities?

Contextually – niche audiences in niche communities, through zero-party survey data showing interests, and location. When onboarding communities to the platform, we get this data directly from the admins and assess each community's content to tag them appropriately for campaigns, as well as assessing a community's past performance.

What ad formats are available?

Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions, and channel tenancies.

This would be a mixture of text + assets to form community posts, that always have push notifications attached to drive impact.

Do you manage campaigns?

For all campaigns, we track performance by community and optimise based on approach and community, as a fully-managed service with regular client reporting in place.

What campaign analytics are offered?

We report on estimated impressions, clicks, engagements (mentions/reactions), conversions and brand uplift studies are also available. These are reported on shared dashboards so you can check any time.

How do you ensure brand safety?

We vet communities during onboard to assess content suitability and activity levels, and ensure a community's mods and Wildfire staff are watching closely during brand activations, and using the latest tools to automod to ensure coverage.

Can you provide case studies?

Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network across Discord so you can get a leg up on your first campaign.

Frequently Asked

Questions

How does Wildfire select communities?

Contextually – niche audiences in niche communities, through zero-party survey data showing interests, and location. When onboarding communities to the platform, we get this data directly from the admins and assess each community's content to tag them appropriately for campaigns, as well as assessing a community's past performance.

What ad formats are available?

Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions, and channel tenancies.

This would be a mixture of text + assets to form community posts, that always have push notifications attached to drive impact.

Do you manage campaigns?

For all campaigns, we track performance by community and optimise based on approach and community, as a fully-managed service with regular client reporting in place.

What campaign analytics are offered?

We report on estimated impressions, clicks, engagements (mentions/reactions), conversions and brand uplift studies are also available. These are reported on shared dashboards so you can check any time.

How do you ensure brand safety?

We vet communities during onboard to assess content suitability and activity levels, and ensure a community's mods and Wildfire staff are watching closely during brand activations, and using the latest tools to automod to ensure coverage.

Can you provide case studies?

Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network across Discord so you can get a leg up on your first campaign.