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info@getwildfire.gg
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Frequently Asked
Questions
How does Wildfire select communities for campaigns?
Contextually – niche audiences in niche communities, through zero-party survey data showing interests, and location. When onboarding communities to the platform, we get this data directly from the admins and assess each community's content to tag them appropriately for campaigns, as well as assessing a community's past performance in similar campaigns.
What ad formats are available?
Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions or something bespoke like a Discord Activity!
Touchpoints in a community include announcements, custom channels, pinned events and chat insertions.
Do you manage campaigns?
Wildfire is a fully-managed service, taking a brief and translating into a community-first creative strategy with reporting and measurement in place.
What campaign analytics are offered?
We report on estimated impressions, clicks, engagements (mentions/reactions), conversions and brand uplift studies are also available.
How do you ensure brand safety?
We vet communities during onboarding to assess content suitability and activity levels, Discord has its own ever-improving AI moderation capabilities, and ensure a community's mods and Wildfire staff are watching closely during brand activations to uphold platform and community rules.
Can you provide case studies?
Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network across Discord so you can get a leg up on your first campaign.
Frequently Asked
Questions
How does Wildfire select communities for campaigns?
Contextually – niche audiences in niche communities, through zero-party survey data showing interests, and location. When onboarding communities to the platform, we get this data directly from the admins and assess each community's content to tag them appropriately for campaigns, as well as assessing a community's past performance in similar campaigns.
What ad formats are available?
Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions or something bespoke like a Discord Activity!
Touchpoints in a community include announcements, custom channels, pinned events and chat insertions.
Do you manage campaigns?
Wildfire is a fully-managed service, taking a brief and translating into a community-first creative strategy with reporting and measurement in place.
What campaign analytics are offered?
We report on estimated impressions, clicks, engagements (mentions/reactions), conversions and brand uplift studies are also available.
How do you ensure brand safety?
We vet communities during onboarding to assess content suitability and activity levels, Discord has its own ever-improving AI moderation capabilities, and ensure a community's mods and Wildfire staff are watching closely during brand activations to uphold platform and community rules.
Can you provide case studies?
Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network across Discord so you can get a leg up on your first campaign.
Frequently Asked
Questions
How does Wildfire select communities for campaigns?
Contextually – niche audiences in niche communities, through zero-party survey data showing interests, and location. When onboarding communities to the platform, we get this data directly from the admins and assess each community's content to tag them appropriately for campaigns, as well as assessing a community's past performance in similar campaigns.
What ad formats are available?
Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions or something bespoke like a Discord Activity!
Touchpoints in a community include announcements, custom channels, pinned events and chat insertions.
Do you manage campaigns?
Wildfire is a fully-managed service, taking a brief and translating into a community-first creative strategy with reporting and measurement in place.
What campaign analytics are offered?
We report on estimated impressions, clicks, engagements (mentions/reactions), conversions and brand uplift studies are also available.
How do you ensure brand safety?
We vet communities during onboarding to assess content suitability and activity levels, Discord has its own ever-improving AI moderation capabilities, and ensure a community's mods and Wildfire staff are watching closely during brand activations to uphold platform and community rules.
Can you provide case studies?
Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network across Discord so you can get a leg up on your first campaign.
Enabling brands and game developers to reach and engage Discord communities authentically and at scale.
info@getwildfire.gg
As featured in
Copyright 2025 Certainly Stuff Ltd.
All rights reserved.
Enabling brands and game developers to reach and engage Discord communities authentically and at scale.
info@getwildfire.gg
As featured in
Copyright 2025 Certainly Stuff Ltd.
All rights reserved.
Enabling brands and game developers to reach and engage Discord communities authentically and at scale.
info@getwildfire.gg
As featured in
Copyright 2025 Certainly Stuff Ltd.
All rights reserved.