Build intent
Get the right players interested before release, and give them something to do about it.
- Wishlist campaigns
- Early access
- Polls, quizzes and community rewards
Make your launch
a community event.
Ideas and creative made with gaming communities, from pre-launch anticipation to the next update.
Get in touch ↗
Built for the whole game lifecycle
A launch is not one moment. We create native reasons for players to notice, participate and act at every stage, with the message coming from trusted community managers rather than a brand account.
Make release a community event
Coordinate participatory formats across relevant gaming communities.
- Launch announcements and events
- UGC competitions and code hunts
- Giveaways and livestream amplification
Keep momentum alive
Give existing and lapsed players reasons to return around updates and cultural moments.
- Always-on community presence
- Major updates and seasonal moments
- Identity packs, roles and community content
Gaming campaigns in the wild
Formats built around the title and what each community is into.
Marathon
UGC, custom PC giveaway and polls.
See gaming work →
World of Warcraft
Personality quiz, identity pack, livestream amplification and UGC.
See gaming work →
ARC Raiders
Polls, giveaway and UGC.
See gaming work →Gaming clients include Blizzard, Embark, NCSOFT, G2A and Pearl Abyss.
What gaming marketers say
We handle the relationships, the creative, the delivery and the measurement.
“Discord had always been a channel I wanted to test on. I couldn't figure out the best way. That's where Wildfire came in.”Andrew Bender : Product Marketing Manager, World of Warships
“Wildfire are to this day our most efficient solution for Discord community growth. They bring exactly the right audiences to our server & surpass expectations with each activation.”Laurent Denis : Senior Marketing Manager, Gunzilla Games
Questions from game publishers
Campaigns are scoped around the title, release stage, markets and the action you need players to take.
Where do you work?
With independent gaming communities on Discord and Reddit, and in-game through Fortnite builds.
How quickly can a campaign go live?
Most campaigns are live within 10 working days unless the activation includes a higher-lift custom content build.
How do you measure a launch campaign?
Every campaign includes a brand lift survey, plus clicks and tracked actions. We can work to performance goals as well.
What budget do we need?
Tests start at $10K. Most first campaigns are $25K to $100K, and many grow into a monthly program built around the communities that worked best.
Put your next release in front
of players who pay attention.
Explore creative ways to reach an incremental audience where people pay attention. Tell us what you’re looking to achieve, for your brand or your client.
Get in touch ↗Tests from $10K. Most first campaigns are $25K to $100K. No finished brief needed.